Who Are We?

Tristen Eriksen

Tristen Eriksen is a respected Dental Practice Advisor and CEO at Dental Strategies, a consulting company focused on delivering healthy and sustainable growth for dental practices. He understands that you want to create the dental practice that is most important to you.  He listens to your needs, vision and goals and works to achieve them. He is an advocate for winning your time back without sacrificing profit. Promising measurable ROI within the first 12 months. Tristen helps dentists see the business intelligence and actionable metrics that create real and sustainable growth.  The results are better patient care, more enjoyable life balance, and an empowered dental practice. Away from work, you can find Tristen mountain biking or hiking with his six children and wife, Melissa.

Advisory Resources

Craig Davis

Craig Davis

Craig is a business relationship strategist educating dentists about state of the art dental imaging services for dental practices to improve patient procedures and outcomes. Craig has over 25 years of Brand and Marketing experience in the medical and dental industry. Craig holds as BS from Utah State University. He loves spending time with his family and enjoying a few hours fly fishing or a round of golf in his spare time.


Elaine Wiseman

Elaine has over 20 years of experience in the non-profit business sector. She excels in helping others bring forward their best work. She understands how to develop strong relationships of trust between people and organizations. Her love for people, her need to solve problems, and her desire to create an environment of success drive her in the dental practice industry.


Reed Probst

Reed Probst is a digital transformation change agent. He brings individuals together and leads teams to evaluate, acquire, develop, market, sell, and operate customer-focused products & cloud services. He sits on several boards and coaches leaders how to develop relationships of trust with peers, partners, and stakeholders to accomplish a united vision. Reed enjoys traveling with his family and discovering new places to visit.


Chris Harlow

Chris Harlow has over 20 years experience in System Infrastructure, Networking Architecture, and Security Engineering. He has managed everything from small to large worldwide networks and designed large-scale security solutions. Chris has worked with technologies from most of the major vendors in infrastructure and security.